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Growing roses of high altitude

Ecuador is a small country located in South America. It is well known for its diverse landscape, ranging from the snow-capped peaks of the Andes Mountains to the Amazon rainforest, we are in the middle of the world in the Equatorian line, and this makes us a special country.

Currently, in terms of production, Ecuador is the third country in the world producing an amazing number of 3.8 billions stems a year. Due to our location, Ecuadorian roses grow above volcanic soil richer in minerals, which helps the roses grow larger and brighter in color.

Our farms are in the Cayambe area, one of the country’s most important sites of floriculture. The city has 2,800 meters of altitude above sea level. Here the sun’s rays hit the roses perpendicular, causing them to have more light exposure for more hours.

At night temperatures go down, and this unique combination produces an incredibly special type of roses that have a longer vase life and a unique scent. The petals of our roses are thicker than other varieties and have an almost velvety texture that is unmatched by any other rose production farm.

The color of Hojaverde roses ranges from soft shades of pink to deep shades of red and purple. The blooms are large, and the petals are very fragrant. The stems are strong and sturdy, and the foliage is lush and full. Our roses are known for their exceptional quality and long-lasting beauty.

Hoja Verde farms take care of every part of the process to guarantee the quality of our product, we collaborate with our ally Transrilocar, which oversees transporting our roses from the farms to the airport, on time and at the perfect temperature. All our trucks have the latest technology equipped, and they have an innovative cooling system that keeps our roses fresh and helps us to keep our recognized quality in each corner of the world.

Making our roses one of the most beautiful and sought-after roses in the world.

The meaning behind the number of roses you give in a bouquet

Feelings are meant to be expressed, and we all know that there are infinite ways to do it. What we can’t deny is that some of these are more universal than others. You can externalize your fondness with a hug or display your affection with a kiss. The meanings behind these actions are known worldwide.

The same thing happens with gifts. A present is usually a materialization of the emotions that exist in your heart for someone. Giving the right object that reveals what you feel is very important for everyone. So, when it comes down to choosing the perfect item for a special occasion, you can never go wrong with the classics.
Chocolate and jewelry are perfect exemplars of elegant gifts that say, “I love you”, but neither of them manifests romance and passion like roses. These flowers are perfect to convey the word love.


When you give a present, you are not only communicating what you feel for someone else. You are also saying a lot about your personality. These acts influence the perception that others have about you.

Studies have shown that flowers create instant delight to those who receive them. People who send these flowers are commonly viewed as happy, caring, emotionally intelligent and even courageous. Why? Well, roses are extremely beautiful, elegant, soft and have a pleasing aroma. They are perfect to make your statement when you fall in love.


Roses come in a wide variety of colors, and they mean different things. It’s important to acknowledge them when choosing a bouquet as a present. You want to express what you feel with the right color and number. Number? Yes! The number of roses in a bouquet also has various implications. If you don’t know what these are, we have the perfect guide for you.

Life as a BCorp!

Hoja Verde is one of the few BCorp in Ecuador and being part of them is something we’re proud of, we would like to share what that means to us and why it matters. Come and find out what’s Behind the B.

Being a BCorp means valuing your workers, customers, environment, and community as much as your profits (or more!)


Hoja Verde has corporate governance that keeps B values in place, and we are happy to share that we’ve been recognized as one of the Best for the World™ B Corps of 2022!
Every business on the planet exists within a community. That’s why B Corps are committed to giving back.
Did you know that B Corp employees spent over 2,775,000 hours doing community service (while being paid by their employers) over the past 15 years?
Our communities make us who we are. That’s why we’re committed to giving back whenever we can.


Being recognized as one of the Best for the World™ B Corps of 2022! To be Best For The World, B Corps must have scored in the top 5% of one or more of the five impact areas assessed towards the certification.
At Hoja Verde Group we have been recognized for our efforts in the Community area. As all #BCorps are already businesses that meet high standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose, this is a recognition that makes us incredibly proud! And we’re just getting started!
We will continue collaborating with the global #BCorp community to improve and positively impact all our stakeholders.
If you want to know more about BCorp visit the following web page https://www.bcorporation.net/en-us/ and contact us if you want to be part of the Best for The World!

Magical Garden Wedding!

Hoja Verde roses are a symbol of love, which is why they are perfect for weddings! Our roses can be used as corsages, boutonnieres, lasting forever with our preserved roses, or bouquets, and centerpieces with our stunning fresh roses. They can also be used to decorate wedding halls with the help of beautiful rose garlands. In addition to being beautiful, they have a pleasant fragrance that will elevate the atmosphere of your ceremony even more (ask for our scented varieties)

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-My wedding bouquet? -I want some roses, please!

If you’re looking for something romantic and elegant for your wedding, then roses are a great idea. The red rose is a symbol of love. The white rose is a symbol of beauty and purity. The yellow rose is a symbol of friendship, and the pink rose represents grace and elegance.

Don’t be shy and try all those colors on your big day! See some pictures here as inspiration and ask for our more than 120 varieties of roses and garden roses!

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Shine with roses

The roses have been used in weddings for centuries, and they make great decor elements for this special event.

Get out of the ordinary and make crowns out of roses! It’s easy and you will feel fancy. Try adding some greenery around the edges of your crowns. It’ll look pretty when it catches the light while you’re dancing on your special day (and don’t forget about those photos that’ll be hanging in your house forever).

If you’re looking for a wedding flower that mirrors the beauty and romance of your big day, Hoja Verde roses are an excellent option. Warm, fragrant, and available in almost any color or variety, these blooms are sure to bring out the elegance of your celebration space. And with so many ways to display them, the possibilities are almost endless. It doesn’t matter if you’re hoping for a traditional ceremony or want something a little more whimsical, roses can be the perfect way to add some extra princess-like magic to your special day We are proud and happy to show you these pictures with our roses that were done by our partner and friend Fleurametz!