BRAND HISTORY

Hoja Verde was founded in 1997 on the lands of the Letort family, located in Cayambe, near La Mitad del Mundo, Ecuador. At the beginning, around 10 acres were used for floricultural production. Currently, there are 3 producing farms: Hoja Verde, JoyGardens and FlorMare, with more than 113.6 acres dedicated to the production of roses. In each of our farms we work with the highest standards of production and quality.

Certificación BWE ARE A
CERTIFIED B CORPORATION

Being a B Corporation goes beyond recognition at the product or service level. It is the only certification that measures the complete social and environmental performance of a company. The B impact assessment verifies how the company’s operations and business model impact workers, the community, the environment and customers.

This certification proves that a company meets the highest standards of verified performance.

The positive impact is backed by transparency and accountability requirements. The Certification not only demonstrates where the company stands out now but also commits it to consider the impact of interested parties in the long term, by incorporating the certification into the legal structure of the company.

Of the 5,000 certified B Corps worldwide, we are among the top 5% in one of the five impact areas evaluated as part of the Certification process! Our continuous commitment to our workers led us to achieve this. We are proud to be recognized as Best For The World™ this year and congratulate all the B Corps who have achieved this as well.

THE HOJA VERDE ROSES

Hoja Verde roses are produced in a privileged region, 2,800 meters above sea level, which benefits the size of the flower, straight stems, vase life, bright green leaves and intense colors throughout the year.

OURCERTIFICATIONS

B CORPORATION

Since 1998

Certification granted to companies that meet the highest standards of social and environmental performance.

FAIR TRADE

Since the year 2000

International organization that strives to ensure better treatment for farmers and workers.

FLOR ECUADOR

Certification for Ecuadorian companies involved in the flower production and marketing.

BUSINESS ALLIANCE FOR SECURE COMMERCE

It is an international business alliance that promotes safe trade, in cooperation with governments and international organizations

FLOR CONTROL

Leading company in Latin America which provides technical advice in flower shipment, control quality inspections, etc.

WE ARE INVOLVED WITH THE COMMUNITY

We develop projects focused on people. Our experts lead community gardens and promote training programs in different self-sufficient practices.
We provide housing for workers and take care of their families with support in education and pediatric services.
We also offer loans to employees with better rates than those offered by banks.

WE RESPECT NATURE

We believe that caring for the environment brings endless benefits. That is why we apply biological systems of pest control and organic fertilization to lower the use of chemical products to almost zero.
That is how we make sure to reduce our carbon footprint to a minimum