About Us

Blooming with purpose

Hoja Verde was founded in 1997 on the Letort family’s land in Cayambe, near Ecuador’s Middle of the World. We began with just 4 hectares dedicated to floriculture, and today we operate four production farms — Hoja Verde, JoyGardens, Flormare, and El Carmen. Each of our farms is committed to upholding the highest standards of quality and production. Thanks to this unwavering dedication, we are now recognized as one of the most prominent flower farms in Ecuador and around the world.

Mission

We cultivate exclusive, high-quality flowers and agricultural products that inspire emotions and fulfill the dreams of our customers around the world.

Vision

To be a leading agricultural corporation both nationally and internationally, recognized for the high quality of its products, its services, and its business integrity.

from ecuador to the world

Our farms

Located in the best regions of Ecuador, our farms offer the perfect climate to grow roses with longer vase life, healthy stems, and vibrant colors.

Hoja Verde

Nestled in the heart of the Cayambe volcano, at an impressive altitude of 2,777 meters above sea level, our most iconic farm is home to Hoja Verde’s premium roses.

This exceptional elevation, combined with the region’s unique microclimate, allows our roses to develop vibrant colors, strong stems, and unmatched quality. Spanning over 20 hectares, this is our flagship farm, where nature, altitude, and expertise come together to make extraordinary roses bloom

joy gardens

Joy Gardens is where our dream of growing exceptional roses first took root.

Located in the strategic rose-growing region of Tabacundo, Ecuador, at 2,775 meters above sea level, this farm thrives under ideal high-altitude conditions.

Flormare

Flormare is where innovation meets diversity. Located in Cayambe, Ecuador, at 2,741 meters above sea level, this farm is home to the blooming of roses, spray roses, gerberas, and eucalyptus.

It is also where we extend the life of beauty: our preserved flower facility is located here, allowing our blooms to last for months while preserving their elegance and color.

el carmen

El Carmen is one of Hoja Verde’s newest farms, where growth and potential take shape.

Located in Tabacundo, Ecuador, at 2,775 meters above sea level, this farm spans 8 hectares dedicated to the production of roses and spray roses.

BEAUTY YOU CAN TRUST

Our certifications

We proudly hold the world’s most prestigious certifications in floriculture

This certification is one of the most recognized in the floral industry, ensuring that all our practices are environmentally responsible. From water management to waste reduction, this certification guarantees that we grow beautiful roses while protecting the planet.

Fairtrade Europe certification ensures fair wages, safe working conditions, and long-term community investment.

Represents our commitment to ethical trade and social responsibility, guaranteeing dignity and equity at every step of the supply chain.

Fairtrade USA certification reflects our full alignment with the ethical standards expected in demanding markets like US. With fair wages, safe working conditions, community investment, full respect for human and environmental rights.

BASC certification ensures that our international trade operations meet strict standards for security and transparency. This global certification, validates our commitment to preventing illegal activities such as smuggling, corruption, and drug trafficking in the supply chain.

Flor Ecuador certification, granted by Expoflores, guarantees that our roses are produced under rigorous environmental, social, and labor standards specific to Ecuador’s floriculture sector.