About Us

Blooming with purpose

Hoja Verde was founded in 1997 on the Letort family’s land in Cayambe, near Ecuador’s Middle of the World. We began with just 4 hectares dedicated to floriculture, and today we operate four production farms — Hoja Verde, Joygardens, Flormare, and El Carmen. Each of our farms is committed to upholding the highest standards of quality and production. Thanks to this unwavering dedication, we are now recognized as one of the most prominent flower farms in Ecuador and around the world.

Mission

We cultivate exclusive, high-quality flowers and agricultural products that inspire emotions and fulfill the dreams of our customers around the world.

Vision

To be a leading agricultural corporation both nationally and internationally, recognized for the high quality of its products, its services, and its business integrity.

from ecuador to the world

Our farms

Located in the best regions of Ecuador, our farms offer the perfect climate to grow roses with longer vase life, healthy stems, and vibrant colors.

Hoja Verde

Nestled in the heart of the Cayambe volcano, at an impressive altitude of 2,777 meters above sea level, our most iconic farm is home to Hoja Verde’s premium roses.

This exceptional elevation, combined with the region’s unique microclimate, allows our roses to develop vibrant colors, strong stems, and unmatched quality. Spanning over 20 hectares, this is our flagship farm, where nature, altitude, and expertise come together to make extraordinary roses bloom

joy gardens

Joy Gardens is where our dream of growing exceptional roses first took root.

Located in the strategic rose-growing region of Tabacundo, Ecuador, at 2,775 meters above sea level, this farm thrives under ideal high-altitude conditions.

Flormare

Flormare is where innovation meets diversity. Located in Cayambe, Ecuador, at 2,741 meters above sea level, this farm is home to the blooming of roses, spray roses, gerberas, and eucalyptus.

It is also where we extend the life of beauty: our preserved flower facility is located here, allowing our blooms to last for months while preserving their elegance and color.

el carmen

El Carmen is one of Hoja Verde’s newest farms, where growth and potential take shape.

Located in Tabacundo, Ecuador, at 2,775 meters above sea level, this farm spans 8 hectares dedicated to the production of roses and spray roses.

BEAUTY YOU CAN TRUST

Our certifications

We proudly hold the world’s most prestigious certifications in floriculture

The Florverde Sustainable Flowers Certification ensures that our flowers are grown with social and environmental responsibility, following good agricultural practices, optimizing resource use, and respecting labor rights. This guarantees quality, sustainability, and a strong commitment to the well-being of people and the planet.

The Fairtrade Certification guarantees fair trade, decent working conditions, fair wages, and environmental respect, promoting sustainable development, gender equity, and community empowerment. It reflects our commitment to social responsibility throughout the entire production and supply chain.

The Fair Trade USA Certification guarantees fair wages, safe working conditions, respect for human rights, and environmental protection, promoting sustainable development and empowering producers. It reflects our commitment to high ethical standards and the well-being of communities throughout the entire value chain.

The BASC Certification ensures that our international operations are conducted under strict security standards, preventing illicit activities such as smuggling, corruption, or drug trafficking. It reflects our commitment to a secure, transparent supply chain aligned with international risk management and control standards.

The Flor Ecuador Certification, granted by Expoflores, guarantees that our flowers are produced under high social, labor, and environmental standards, promoting good agricultural practices, workers’ well-being, and legal compliance, in support of a sustainable and responsible floriculture industry in Ecuador.