First Lady

Hojaverde Cía. Ltda. produces premium roses and high-quality agricultural products for the international market, guided by a strong commitment to ethics and integrity. We foster an inclusive work environment that respects the principles of fair trade and human rights as outlined in the UN International Charter. We prioritize comprehensive well-being, occupational health and safety, adopt proactive cybersecurity measures, prevent illicit activities, and pursue continuous improvement of our Process Management System. We maintain Fairtrade, Florverde, Flor Ecuador, and BASC certifications, and comply with all applicable regulatory and legal requirements for our activities. This allows us to exceed customer expectations, position our brand as a market leader, and operate as a sustainable organization that balances environmental conservation, social well-being, and economic profitability. We create long-term value for the environment, the community, and future generations through the responsible and sustainable management of all resources.

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